MANAGEMENT POTENTIAL OF ORGANIZATIONAL CULTURE IN RESOLVING BUSINESS CONFLICTS


Iryna Kopytova
Zhytomyr National Agroecological University
Ukraine

Abstract


The purpose of the article is to determine peculiarities, essence, content, dialectic nature of correlation of business conflicts and organizational culture in developing countries (in the case of Ukraine). A special attention draws to preconditioned application of management potential of organization culture for maintaining management potential of organization culture for ensuring conflict management in business companies. The research showed that the internal reason for any business conflict cores in frameworks of interpersonal relations in the staff, which are conditioned under the impact of organization culture. This justifies its management significance in preventing and constructively resolving business conflicts in companies. The analysis of practice of management certifies that ignoring high management potential of organization culture and its inactivity in enterprises of Ukraine is a source of conflict-relatedness of social relations. The author suggests the principles to be followed in the formation of organizational culture. It will help to reduce the level of conflict in Ukrainian business organizations and will increase their efficiency and competitiveness.


Keywords


business conflicts; organizational culture; conflict-management; organization relations; organizational values; Ukraine.

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