LABELING THE FINISHED PRODUCTS AS A PART OF INFORMATION SUPPORT OF MARKETING ACTIVITIES AT VEGETABLE-FOOD ENTERPRISES


Anna Petrenko
Kharkiv national technical university of agriculture named by Petro Vasylenko
Ukraine

Abstract


The article describes the influence of labeling food-vegetable subcomplex, as part of marketing activities provide information on consumer behavior, the choice of consumers and an increase in sales of enterprises. This article's aims -are to estimate estimate consumer response to the information received from various kinds of labels and labeling products, and analysis of the impact of such information on the final consumer choices. The article analizyng the needness of the front and rear panels of information on labels of product, differentiation methods of marking. The importance of product information on the impact on the environment, and the associated benefits this consumer preference. Analyzed the importance of providing consumers information about the components and their usefulness for each product, and method of presentation data in full or abbreviated form. The conclusion of the obvious dependence providing consumer preferences on the type of labeling goods of food-vegitable subcomplex  and according the final choice of the consumer, which in turn affects the increase in factory production and will allow the enterprises to consolidate their positions on international markets.

Keywords


economics; agricultural economics; marketing activity; information marketing

References


Caswell, Julie A. and Sven, A. (2011), The Oxford Handbook of the Economics of Food Consumption and Policy, vs. Third Party vs. Government Labeling. ed. Jayson Lusk, Jutta Rosen, and Jason Shogren, Oxford University Press, Oxford, UK.

Higginson, C. S., Rayner, M. J., Draper, S. and Kirk, T. R. (2002), The nutrition label – which information is looked at? Nutrition and Food Science, vol. 32, is. 3, pp. 92–99.

Roe, B., Levy, A. S. and Derby, B. (1999), The impact of health claims on consumer search and product evaluation outcomes: Results from FDA experimental data. Journal of Public Policy and Marketing, vol. 18, no. 1, pp. 89–105.

Black, A. and Rayner, M. (1992), Just Read the Label: Understanding Nutrition Information in Numeric, verbal and graphic formats, HMSO, London, UK.

Viswanathan, M. and Hastak, M. (2002), The role of summary information in facilitating consumers' comprehension of nutrition information. Journal of Public Policy & Marketing, vol. 21, no. 2, pp. 305–318.

Scheidt, D. and Daniel, E. (2004), Composite Index for Aggregating Nutrient Density Using Food Labels: Ratio of Recommended to Restricted Food Components. Journal of Nutrition Education and Behavior, vol. 36, no. 1, pp. 35–39.

Berning, J. P., Chouinard, H. H. and McCluskey, J. J. (2008), Consumer Preferences for Detailed versus Summary Formats of Nutrition Information on Grocery Store Shelf Labels, Journal of Agricultural & Food Industrial Organization, vol. 6, pp. 1–19.

Berning, J. P., Chouinard, H. H., Manning, K. C., McCluskey, J. J. and Sprott, D. E. (2010), Identifying consumer preferences for nutrition information on grocery store shelf labels, Food Policy, vol. 35, no. 5, pp. 429–436.

McFadden, D. (2001), Economic Choices. American Economic Review, vol. 91, no. 3, pp. 351–378.

Lusk, J., Roosen, J. and Shogren, J. eds. (2009), Oxford Handbook on the Economics of Food Consumption and Policy, Oxford University Press, Oxford, UK.

Goodman, S. P., Lockshin, L. and Cohen, E. (2005), Best-worst Scaling: a Simple Method to Determine Drinks and Wine Style Preferences. International Wine Marketing Symposium, 16 p.

Soil Association (2004), Soil Association Organic Food and Farming Report [Online], SA, Bristol, available at: http://www.soilassociation.org.

Van Ravenswaay, E. O. and Blend, J. R. (1997), Using Eco-labeling to Encourage Adoption of Innovative Environmental Technologies in Agriculture. Staff Paper, no. 79–19, Michigan State University, East Lansing.

Granqvist, N., Grodal, S. and Woodley, J. I. (2013), Hedging your best: Explaning executives’ market labeling strategies in nanotechnology. Organization science, vol. 24, no. 2, pp. 395–413.


Refbacks

  • There are currently no refbacks.


This journal is published under the terms of the Creative Commons Attribution Licens 4.0 International (CC BY 4.0).

 

© Agricultural and Resource Economics: International Scientific E-Journal, 2015–2019.

Open Science in Ukraine

Open Science in Ukraine