Concept of fractal organization of organic business systems
Abstract
Purpose. The purpose of the article is determining the possibilities of fractal approach, as the one that enables not only flexibility and viability, but also, management efficiency improvement, new competencies of the company formation, self-renewal ability formation and conflicts of interest between structural subdivisions in complex vertically integrated structures elimination, to the organization of implementation of organic business entities.
Methodology / approach. The methodological basis of the research is general scientific and specific methods of economic phenomena and processes cognition. Therefore, the following methods have been applied: logical generalization (in determining the properties and benefits of agricultural business systems of the fractal type); comparison (when the practice of functioning of properties of organic products is analyzed); abstract-logical (when features of the functioning of network structures in fractally organized business systems are designed); monographic (in the study of the recent concepts of the functioning of fractal organized business systems); graphic (for visual presentation of the cooperation network of vertically integrated structure members); heuristic (when formulating conclusions and generalizations, as well as when justifying the directions for future research of the business system).
Results. The essence of fractal business organization and the properties of fractal type business systems have been identified which include heterarchy, structure complexity, self-organization, self-optimization, openness, as well as autonomy and elements. The fractally organized business systems benefits in agribusiness compared with agrarian business systems with a traditional structure and management system have been determined. The existence of objective prerequisites for organic farms fractalization has been substantiated, which is already inherent in some of fractally organized business systems properties. The properties and features of fractally organized business systems of network structures functioning have been defined.
Originality / scientific novelty. For the first time the substantiation of fractal type business systems formation in agriculture is proved, organic production in particular (previously expediency of fractal type business systems was studied only for industrial enterprises use). In particular, potential subjects of fractalization in organic production are identified, which include complex diversified agricultural business systems; the properties and advantages of fractally organized organic farms are identified and formalized, that are defined for a single fractal as well as a business system in general; the network structure of fractally organized organic farms is substantiated, particularly the relationship structure, network interaction rules, properties and values of fractally organized business structures in organic farming. In addition, the identification and formalization of the factors that affect Ukrainian organic production development got further development.
Practical value / implications. To ensure the fulfillment of obligations by all parties as well as maintaining the basic principles of fractal organization in the field of goal-setting the function of the institutional environment is proposed. As PE “Gallex-Agro” is the vivid example of interconnections network that corresponds to the features of fractal business systems design, vertically integrated structure of member’s interaction network is designed at its case.
References
2. Reganold, J., Wachter, J. (2016), Organic agriculture in the twenty-first century. Nature Plants, vol. 2, 15221. https://doi.org/10.1038/nplants.2015.221.
3. Karp, T. (2007), Transforming organisations for organic growth: the DNA of change leadership. Journal of Change Management, vol. 6, is. 1, pp. 3–20. https://doi.org/10.1080/14697010600565186.
4. Mandelbrot, B. (2002), The Fractal Geometry of Nature, Institute of Computer Science, Moscow, Russia.
5. Kronover, P. M. (2000), Fractals and Chaos in Dynamic Systems. Theoretical Framework, Postmarket, Moscow, Russia.
6. Shreder, M. (2001), Fractal organizations in a knowledge economy. «Regulyarnaya i haoticheskaya dinamika», Izhevsk, Moscow, Russia.
7. Varneke, H. Yu. (1999), The Revolution in the Business Organization. Fractal Enterprise, MAIK, «Nauka/Interperiodika». Moscow, Russia.
8. Kolbachev, E. B. and Tunikov, V. A. (2003), Organizational and Economic Problems of Stable Functioning of Production Systems, Rostov-on-Don, SKNTs VSh, Russia.
9. Sandkuhl, K. and Kirikova, M. (2011), Analysing enterprise models from a fractal organisation perspective – potentials and limitations. Proceedings from IFIP Working Conference «Practice of Enterprise Modeling» – IFIP Working Conference on The Practice of Enterprise Modeling. Springer, Oslo, Norway, available at: https://hal.inria.fr/hal-01572393/document.
10. Wheatley, M. J. (1999), Leadership and the new science: discovering order in a chaotic world. Berrett-Koehler Publishers, San Francisco, USA.
11. Limone, A. and Marinovic, M. (2013), The theory of the organization and the new paradigms. Open Journal of Business and Management, vol. 1, pp. 30–38. https://doi.org/10.4236/ojbm.2013.12005.
12. Bhattacharyya, D. (2013), Managing change with a time-tested organic model. Compensation & Benefits Review, vol. 45, is. 6, рр. 340–349. https://doi.org/10.1177/0886368714525011.
13. Delbridge, T., Fernholz, C., King, R. and Lazarus, W. (2013), A whole-farm profitability analysis of organic and conventional cropping systems. Agricultural Systems, vol. 122, pp. 1–10. https://doi.org/10.1016/j.agsy.2013.07.007.
14. Kyrylov, Y., Thompson, S., Hranovska, V. and Krykunova, V. (2018), The World Trends of Organic Production and Consumption. Management Theory and Studies for Rural Business and Infrastructure Development, vol. 40, no. 4, pp. 514–530. http://doi.org/10.15544/mts.2018.46.
15. Ponisio, L. C., M’Gonigle, L. K., Mace, K. C., Palomino, J., de Valpine, P. and Kremen, C. (2015), Diversification practices reduce organic to conventional yield gap. The Royal Society, vol. 282, is. 1799, pp. 1–7. https://doi.org/10.1098/rspb.2014.1396.
16. Bazaluk, O., Yatsenko, O., Zakharchuk, O., Ovcharenko, A., Khrystenko, O. and Nitsenko, V. (2020), Dynamic development of the global organic food market and opportunities for Ukraine. Sustainability, vol. 12(17), 6963. https://doi.org/10.3390/su12176963.
17. Moroz, J., Tsal-Tsalko, J. and Chaikin, O. (2018), Organizational and management fundamentals of Ukraine organic production. Management Theory and Studies for Rural Business and Infrastructure Development, vol. 40, no. 2, pp. 232–242. https://doi.org/10.15544/mts.2018.22.
18. Bezus, R. and Golovko, L. (2021), System approach to organic producers’ marketing activities based on the sustainable development concept. Bulgarian Journal of Agricultural Science, vol. 27, no. 1, pp. 88–96.
19. Karasova, N. (2014), Organic production as an innovative trend in export-oriented development of Ukraine’s agriculture. Management Theory and Studies for Rural Business and Infrastructure Development, vol. 36, no. 2, pp. 308–315. https://doi.org/10.15544/mts.2014.027.
20. Maslak, O. (2017), The subjects of the market of organic agricultural production in Ukraine. Agricultural and Resource Economics, vol. 3, no. 2, pp. 122–131.
21. Organic in Ukraine: organic federation of Ukraine, available at: http://organic.com.ua.
22. Shulyak, B. V. (2018), Development of rural entrepreneurship on ecological basis: authentication of factors and determination of strategic imperatives. Modern Issues of Economics and Law, vol. 2(8), pp. 60–68.
23. Galnaitytė, A. and Kriščiukaitienė, I. (2016), Simulation of organic farming development. Management Theory and Studies for Rural Business and Infrastructure Development, vol. 38, no. 3, pp. 219–229. https://doi.org/10.15544/mts.2016.17.
24. Powel, W. and Smith-Dor, L. (2003), Networks and economic life. Economicheskaya sociologia, vol. 4, no. 3, pp. 61–105.
25. Wilson, D. and Jantrania, S. (1996), Understanding the value of a relationship. Asia-Australia Marketing Journal, vol. 2, no. 1, pр. 55–66.
26. Moller Dyer, J. and Singh, H. (1998), The relational view: cooperative strategy and sources of inter-organizational competitive advantage. Academy of Management Journal, vol. 23, no. 4, pp. 660–679. https://doi.org/10.2307/259056.
27. Pozhidaev, R. (2010), Three approaches to understanding network organizations. Economika, no. 343, рp. 143–147.
28. Werani, T. (2001), On the value of co-operative buyer-seller relationships in industrial markets. ISBM Report 2-2001. Institute for the Study of Business Markets, Pennsylvania State University, USA, available at: http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.198.6770&rep=rep1&type=pdf.
29. Pfeffer, J. and Salancik, G. (1978), The external control of organizations: a resource dependence perspective. Harper & Row, New York, USA.
30. Sobolev, L. B. (2012), Network form of business organization in aviation corporations. Trydy MAI, vol. 59, pp. 1–9.
31. Demenok, S. (2011), Fraktal: mezhdu mifom i remeslom [Fractal: between myth and trade]. OOO «Rinvol», Akademiya issledovaniya kulturyi, Saint Petersburg, Russia.
32. Chernaya, I. P. and Bodunkova, A. G. (2011), Development of a business culture: fractals as a model and source of business potential. Kreativnaya ekonomika, vol. 8, pp. 97–103.
33. Fryer, P. and Ruis, J. (2006), What are fractal systems: a brief description of complex adaptive and emerging systems, available at: http://www.fractal.org/Fractal-Systems.htm.
34. Grinchenko, V. T., Matsyipura, V. T. and Snarskiy, A. A. (2010), Introduction to nonlinear dynamics: chaos and fractals, LKI, Moscov, Russia.
35. Raye, J. (2014), Fractal organization theory. International Journal of Organisational Transformation and Social Change, vol. 11, is. 1, pp. 50–68. https://doi.org/10.1179/1477963313Z.00000000025.
36. Vorobev, A. D. (2017), Fractal approach in the methodology of strategic management. Menedzhment v Rossi i za Rubezhom, vol. 5, pp. 3–11.