Using marketing management to ensure competitiveness of agricultural enterprises
Keywords:
marketing management, agricultural enterprise, competitiveness, organic agriculture, organic produce farming, organic products
Abstract
Purpose. The objective of the study is to substantiate the feasibility of marketing management implementation in agricultural enterprises to ensure their competitiveness.
Methodology / approach. To achieve the research objective, the dialectical method of scientific inquiry, as well as general scientific methods, such as analysis, synthesis, comparison, economic-and-mathematical modeling (balance-optimization model), visualization and generalization were used to collect, analyze, evaluate, inform and present the study results and conclusions.
Results. It was substantiated that marketing management, as a prominent component of crisis management, should be introduced in agricultural enterprises to identify most promising areas of their activity within current business environment in order to ensure their competitiveness. The efficiency and prospects of organic produce farming in Ukraine have been proved, as a contribution to the improvement of the economic, social and ecological conditions in the country. It was suggested that agricultural enterprises should apply a strategy of full or partial diversification of activities based on organic farming. The study presented the use of a balance-optimization model to make informed management decisions as to optimization of the crop sector production structure of an agricultural enterprise, focused on market demand and compliant with principles of sustainable development. The essence of the model is the calculation of the gross output value under the condition of using different options for fertilizer application in crop cultivation.
Originality / scientific novelty. The scientific approach to the using marketing management in agricultural enterprises, which provides for the application of methods of economic-and-mathematical modeling for the production of agricultural products based on organic farming, to ensure their competitiveness was improved.
Practical value / implications. The applied value of this research is in elaboration of specific recommendations for making informed management decisions to optimize the production structure of the crop sector of an agricultural enterprise, focused on market demand and compliant with principles of sustainable development.
References
1. Сільське господарство України: стат. збірник. Київ: Державна служба статистики України, 2020. 230 с.
2. Balanovska T., Havrysh O., Gogulya O. Developing enterprise competitive advantage as a component of anti-crisis management. Entrepreneurship and sustainability issues. 2019. Vol. 7. No. 1. Рр. 303–323. https://doi.org/10.9770/jesi.2019.7.1(23).
3. Melnyk S., Shuprudko N., Kolosovska I., Berest I., Pasichnyk M. Anti-crisis personnel management in the process of ensuring the economic security of the enterprise. Business: theory and practice. 2020. Vol. 21. No. 1. Рр. 272–281. https://doi.org/10.3846/btp.2020.11438.
4. Ткач О. В., Баланюк І. Ф., Копчак Ю. С., Баланюк С. І. Маркетинговий менеджмент у діяльності підприємств. Науковий вісник Ужгородського університету. Серія Економіка. 2016. Вип. 1(47). Т. 2. С. 291–296.
5. Райко Д. В., Лебедєва Л. Е. Модель управління маркетингом у системі менеджменту промислового підприємства. Маркетинг і менеджмент інновацій. 2015. № 1. С. 107–123.
6. Tanasiichuk A., Hromova O., Kovalchuk S., Perevozova I., Khmelevskyi O. Scientific and methodological approaches to the evaluation of marketing management of enterprises in the context of international diversification. European journal of sustainable development. 2020. Vol. 9. No. 3. Pp. 349–375. https://doi.org/10.14207/ejsd.2020.v9n3p349.
7. Gornostaeva Zh. V., Lazareva N. V., Bugaeva M. V., Gribova O. V., Zibrova N. M. Directions and tools of strategic marketing management of retail trade enterprises in modern russia on the basis of quality management. International journal for quality research. 2019. Vol. 13. Is. 2. Pp. 301–314. https://doi.org/10.24874/IJQR13.02-04.
8. Toshboyev A. J., Mardiyev, N. M., Ziyadullayev, I. N., Azimov, R. B., Zakimov, A. M. Assessment of the competitiveness of agricultural production enterprises. IOP Conference Series: Materials Science and Engineering. Vol. 919, 2020. 042006. https:// doi.org/10.1088/1757-899X/919/4/042006.
9. Phillips J. C., Peterson H. C. Strategic marketing decisions for organic agricultural producers. International food and agribusiness management. 2007. Vol. 10. Is. 1. Pp. 100–114.
10. Mamouni Limnios Е., Schilizzi S. G. M., Burton M., Ong A., Hynes N. Willingness to pay for product ecological footprint: organic vs non-organic consumers. Technological forecasting and social change. 2016. Vol. 111. Pp. 338–348. https://doi.org/10.1016/j.techfore.2016.05.009.
11. Denver S., Christensen T. Consumers’ grouping of organic and conventional food products–implications for the marketing of organics. Journal of food products marketing. 2014. Vol. 20. Is. 4. Pp. 408–428. https://doi.org/10.1080/10454446.2013.807404.
12. Tsai H.-H., Cheng M.-J., Hung S.-W., He D.-S., Wang W.-S. (2015), A study of organic food consumption behavior using the decomposed theory of planned behavior. 2015 Portland International Conference on Management of Engineering and Technology (PICMET). 2015. Pp. 2509–2515. https://doi.org/10.1109/PICMET.2015.7273060.
13. Sobocińska M., Mazurek-Łopacińska K., Skowron S., Graczyk A., Kociszewski K. The role of marketing in shaping the development of the market of organic farming products in Poland. Sustainability. 2021. Vol. 13(1). 130. Pр. 1–20. https://doi.org/10.3390/su13010130.
14. Moroz J., Tsal-Tsalko J., Chaikin O. Organizational and management fundamentals of ukraine organic production. Management theory and studies for rural business and infrastructure development. 2018. Vol. 40. Is. 2. Pp. 232–242. https://doi.org/10.15544/mts.2018.22.
15. Penkova O. H., Kharenko A. O., Lementovska V. A., Sokovnina D. M., Kyryliuk I. M. Organization and effectiveness of marketing management of agricultural commodity producers under noncooperative marketing: the experience of Ukraine. Problems and perspectives in management. 2018. Vol. 16. Is. 4. Pp. 13–29. https://doi.org/10.21511/ppm.16(4).2018.02.
16. Про основні принципи та вимоги до органічного виробництва, обігу та маркування органічної продукції: Закон України від 03.07.2019 № 2496 - VIII. URL: https://zakon.rada.gov.ua/laws/show/2496-19#Text.
17. Офіційний сайт Федерації органічного руху України. URL: http://organic.com.ua.
18. Organic UА. Органічне виробництво: має шанс подолати голод і глобальне потепління? URL: http://organic.ua/uk/component/content/article/
11-flashnews/3075-organichne-vyrobnyctvo-maje-shans-podolaty-golod-i-globalne-poteplinnja.
19. Якубів В. М. Розвиток органічного землеробства в Україні: екологічний та соціоекономічний ефекти. Економіка АПК. 2013. № 11. С. 27–32.
20. Масловська Л. Ц., Савчук В. А. Концептуальне і методологічне обґрунтування розвитку органічного виробництва в Україні. Інноваційна економіка. 2015. № 4. С. 164–172.
21. Інформаційно-аналітичний портал АПК України. URL: https://agro.me.gov.ua.
22. FIBL & IFOAM – organic international. The world of organic agriculture. Statistics & emerging trends 2020. URL: https://www.fibl.org/fileadmin/documents/shop/5011-organic-world-2020.pdf.
23. Шевчук Г. М. Еколого-економічне обґрунтування органічного сільськогосподарського виробництва (на прикладі Рівненської області). Маркетинг і менеджмент інновацій. 2011. № 4. Т. І. С. 241–251.
References
1. State Statistics Service of Ukraine (2020), Sil's'ke hospodarstvo Ukrainy 2019. Statystychnyj zbirnyk [Agriculture of Ukraine 2019. Statistical yearbook], State Statistics Service of Ukraine, Кyiv, Ukraine.
2. Balanovska, T., Havrysh, O. and Gogulya, O. (2019), Developing enterprise competitive advantage as a component of anti-crisis management. Entrepreneurship and sustainability issues, vol. 7, no. 1, рр. 303–323. https://doi.org/10.9770/jesi.2019.7.1(23).
3. Melnyk, S., Shuprudko, N., Kolosovska, I., Berest, I. and Pasichnyk, M. (2020), Anti-crisis personnel management in the process of ensuring the economic security of the enterprise. Business: theory and practice, vol. 21, no. 1, pp. 272–281. https://doi.org/10.3846/btp.2020.11438.
4. Tkach, O. V., Balaniuk, I. F., Kopchak, Yu. S. and Balaniuk, S. I. (2016), Marketing management in the activities of enterprises. Scientific Bulletin of Uzhhorod University: Series «Economy», vol. 1 (47), is. 2, pp. 291–296.
5. Raiko, D. V. and Lebedeva, L. E. (2015), Model of marketing management in management system of industrial enterprise. Marketing and management of innovations, vol. 1, pр. 107–123.
6. Tanasiichuk, A., Hromova, O., Kovalchuk, S., Perevozova, I. and Khmelevskyi, O. (2020), Scientific and methodological approaches to the evaluation of marketing management of enterprises in the context of international diversification. European journal of sustainable development, vol. 9, no. 3, pp. 349–375. https://doi.org/10.14207/ejsd.2020.v9n3p349.
7. Gornostaeva, Zh. V., Lazareva, N. V., Bugaeva, M. V., Gribova, O. V., Zibrova N. M. (2019), Directions and tools of strategic marketing management of retail trade enterprises in modern russia on the basis of quality management. International journal for quality research, vol. 13, is. 2, pp. 301–314. https://doi.org/10.24874/IJQR13.02-04.
8. Toshboyev, A. J., Mardiyev, N. M., Ziyadullayev, I. N., Azimov, R. B., Zakimov, A. M. (2020), Assessment of the competitiveness of agricultural production enterprises. IOP Conference Series: Materials Science and Engineering, vol. 919, 042006. https:// doi.org/10.1088/1757-899X/919/4/042006.
9. Phillips, J. C. and Peterson, H. C. (2007), Strategic marketing decisions for organic agricultural producers. International food and agribusiness management, vol. 10, is. 1, pp. 100–114.
10. Mamouni Limnios, E. Schilizzi, S. G. M., Burton, M., Ong, A. and Hynes, N. (2016), Willingness to pay for product ecological footprint: organic vs non-organic consumers. Technological forecasting and social change, vol. 111, pp. 338–348. https://doi.org/10.1016/j.techfore.2016.05.009.
11. Denver, S. and Christensen, T. (2014), Consumers’ grouping of organic and conventional food products-implications for the marketing of organics. Journal of food products marketing, vol. 20, is. 4, pp. 408–428. https://doi.org/10.1080/10454446.2013.807404.
12. Tsai, H.-H., Cheng, M.-J., Hung, S.-W., He, D.-S. and Wang, W.-S. (2015), A study of organic food consumption behavior using the decomposed theory of planned behavior. 2015 Portland International Conference on Management of Engineering and Technology (PICMET), pp. 2509–2515. https://doi.org/10.1109/PICMET.2015.7273060.
13. Sobocińska, M., Mazurek-Łopacińska, K., Skowron, S., Graczyk, A. and Kociszewski, K. (2021), The role of marketing in shaping the development of the market of organic farming products in Poland. Sustainability, vol. 13 (1), 130, рр. 1–20. https://doi.org/10.3390/su13010130.
14. Moroz, J., Tsal-Tsalko, J. and Chaikin, O. (2018), Organizational and management fundamentals of ukraine organic production. Management theory and studies for rural business and infrastructure development, vol. 40, is. 2, pp. 232–242. https://doi.org/10.15544/mts.2018.22.
15. Penkova, O. H., Kharenko, A. O., Lementovska, V. A., Sokovnina, D. M. and Kyryliuk, І. M. (2018), Organization and effectiveness of marketing management of agricultural commodity producers under noncooperative marketing: the experience of Ukraine. Problems and perspectives in management, vol. 16, is. 4, pp. 13–29. https://doi.org/10.21511/ppm.16(4).2018.02.
16. The Verkhovna Rada of Ukraine (2018), The Law of Ukraine «On the basic principles and requirements for organic production, circulation and labeling of organic products», available at: https://zakon.rada.gov.ua/laws/show/2496-19#Text.
17. Federation of Organic Movement of Ukraine (2020), available at: http://organic.com.ua.
18. Organic UА (2020), Organic production: has a chance to overcome hunger and global warming? available at: http://organic.ua/uk/component/content/article/11-flashnews/3075-organichne-vyrobnyctvo-maje-shans-podolaty-golod-i-globalne-poteplinnja.
19. Yakubiv, V. M. (2013), Development of organic farming in Ukraine: ecological and socioeconomic effects. Ekonomika APK, no. 11. pp. 27–32.
20. Maslovska, L. Ts. and Savchuk, V. A. (2015), Conceptual and methodological substantiation of the development of organic production in Ukraine. Innovative economy, vol. 4, pp. 164–172.
21. Information and analytical portal of agro-industrial complex (2020), available at: https://agro.me.gov.ua.
22. FIBL & IFOAM – organic international (2020), The world of organic agriculture. Statistics & emerging trends 2020, available at: https://www.fibl.org/fileadmin/documents/shop/5011-organic-world-2020.pdf.
23. Shevchuk, H. M. (2011), Ecological and economic substantiation of organic agricultural production (on the example of Rivne region). Marketing and management of innovations, no. 4, vol. І, pp. 241–251.
2. Balanovska T., Havrysh O., Gogulya O. Developing enterprise competitive advantage as a component of anti-crisis management. Entrepreneurship and sustainability issues. 2019. Vol. 7. No. 1. Рр. 303–323. https://doi.org/10.9770/jesi.2019.7.1(23).
3. Melnyk S., Shuprudko N., Kolosovska I., Berest I., Pasichnyk M. Anti-crisis personnel management in the process of ensuring the economic security of the enterprise. Business: theory and practice. 2020. Vol. 21. No. 1. Рр. 272–281. https://doi.org/10.3846/btp.2020.11438.
4. Ткач О. В., Баланюк І. Ф., Копчак Ю. С., Баланюк С. І. Маркетинговий менеджмент у діяльності підприємств. Науковий вісник Ужгородського університету. Серія Економіка. 2016. Вип. 1(47). Т. 2. С. 291–296.
5. Райко Д. В., Лебедєва Л. Е. Модель управління маркетингом у системі менеджменту промислового підприємства. Маркетинг і менеджмент інновацій. 2015. № 1. С. 107–123.
6. Tanasiichuk A., Hromova O., Kovalchuk S., Perevozova I., Khmelevskyi O. Scientific and methodological approaches to the evaluation of marketing management of enterprises in the context of international diversification. European journal of sustainable development. 2020. Vol. 9. No. 3. Pp. 349–375. https://doi.org/10.14207/ejsd.2020.v9n3p349.
7. Gornostaeva Zh. V., Lazareva N. V., Bugaeva M. V., Gribova O. V., Zibrova N. M. Directions and tools of strategic marketing management of retail trade enterprises in modern russia on the basis of quality management. International journal for quality research. 2019. Vol. 13. Is. 2. Pp. 301–314. https://doi.org/10.24874/IJQR13.02-04.
8. Toshboyev A. J., Mardiyev, N. M., Ziyadullayev, I. N., Azimov, R. B., Zakimov, A. M. Assessment of the competitiveness of agricultural production enterprises. IOP Conference Series: Materials Science and Engineering. Vol. 919, 2020. 042006. https:// doi.org/10.1088/1757-899X/919/4/042006.
9. Phillips J. C., Peterson H. C. Strategic marketing decisions for organic agricultural producers. International food and agribusiness management. 2007. Vol. 10. Is. 1. Pp. 100–114.
10. Mamouni Limnios Е., Schilizzi S. G. M., Burton M., Ong A., Hynes N. Willingness to pay for product ecological footprint: organic vs non-organic consumers. Technological forecasting and social change. 2016. Vol. 111. Pp. 338–348. https://doi.org/10.1016/j.techfore.2016.05.009.
11. Denver S., Christensen T. Consumers’ grouping of organic and conventional food products–implications for the marketing of organics. Journal of food products marketing. 2014. Vol. 20. Is. 4. Pp. 408–428. https://doi.org/10.1080/10454446.2013.807404.
12. Tsai H.-H., Cheng M.-J., Hung S.-W., He D.-S., Wang W.-S. (2015), A study of organic food consumption behavior using the decomposed theory of planned behavior. 2015 Portland International Conference on Management of Engineering and Technology (PICMET). 2015. Pp. 2509–2515. https://doi.org/10.1109/PICMET.2015.7273060.
13. Sobocińska M., Mazurek-Łopacińska K., Skowron S., Graczyk A., Kociszewski K. The role of marketing in shaping the development of the market of organic farming products in Poland. Sustainability. 2021. Vol. 13(1). 130. Pр. 1–20. https://doi.org/10.3390/su13010130.
14. Moroz J., Tsal-Tsalko J., Chaikin O. Organizational and management fundamentals of ukraine organic production. Management theory and studies for rural business and infrastructure development. 2018. Vol. 40. Is. 2. Pp. 232–242. https://doi.org/10.15544/mts.2018.22.
15. Penkova O. H., Kharenko A. O., Lementovska V. A., Sokovnina D. M., Kyryliuk I. M. Organization and effectiveness of marketing management of agricultural commodity producers under noncooperative marketing: the experience of Ukraine. Problems and perspectives in management. 2018. Vol. 16. Is. 4. Pp. 13–29. https://doi.org/10.21511/ppm.16(4).2018.02.
16. Про основні принципи та вимоги до органічного виробництва, обігу та маркування органічної продукції: Закон України від 03.07.2019 № 2496 - VIII. URL: https://zakon.rada.gov.ua/laws/show/2496-19#Text.
17. Офіційний сайт Федерації органічного руху України. URL: http://organic.com.ua.
18. Organic UА. Органічне виробництво: має шанс подолати голод і глобальне потепління? URL: http://organic.ua/uk/component/content/article/
11-flashnews/3075-organichne-vyrobnyctvo-maje-shans-podolaty-golod-i-globalne-poteplinnja.
19. Якубів В. М. Розвиток органічного землеробства в Україні: екологічний та соціоекономічний ефекти. Економіка АПК. 2013. № 11. С. 27–32.
20. Масловська Л. Ц., Савчук В. А. Концептуальне і методологічне обґрунтування розвитку органічного виробництва в Україні. Інноваційна економіка. 2015. № 4. С. 164–172.
21. Інформаційно-аналітичний портал АПК України. URL: https://agro.me.gov.ua.
22. FIBL & IFOAM – organic international. The world of organic agriculture. Statistics & emerging trends 2020. URL: https://www.fibl.org/fileadmin/documents/shop/5011-organic-world-2020.pdf.
23. Шевчук Г. М. Еколого-економічне обґрунтування органічного сільськогосподарського виробництва (на прикладі Рівненської області). Маркетинг і менеджмент інновацій. 2011. № 4. Т. І. С. 241–251.
References
1. State Statistics Service of Ukraine (2020), Sil's'ke hospodarstvo Ukrainy 2019. Statystychnyj zbirnyk [Agriculture of Ukraine 2019. Statistical yearbook], State Statistics Service of Ukraine, Кyiv, Ukraine.
2. Balanovska, T., Havrysh, O. and Gogulya, O. (2019), Developing enterprise competitive advantage as a component of anti-crisis management. Entrepreneurship and sustainability issues, vol. 7, no. 1, рр. 303–323. https://doi.org/10.9770/jesi.2019.7.1(23).
3. Melnyk, S., Shuprudko, N., Kolosovska, I., Berest, I. and Pasichnyk, M. (2020), Anti-crisis personnel management in the process of ensuring the economic security of the enterprise. Business: theory and practice, vol. 21, no. 1, pp. 272–281. https://doi.org/10.3846/btp.2020.11438.
4. Tkach, O. V., Balaniuk, I. F., Kopchak, Yu. S. and Balaniuk, S. I. (2016), Marketing management in the activities of enterprises. Scientific Bulletin of Uzhhorod University: Series «Economy», vol. 1 (47), is. 2, pp. 291–296.
5. Raiko, D. V. and Lebedeva, L. E. (2015), Model of marketing management in management system of industrial enterprise. Marketing and management of innovations, vol. 1, pр. 107–123.
6. Tanasiichuk, A., Hromova, O., Kovalchuk, S., Perevozova, I. and Khmelevskyi, O. (2020), Scientific and methodological approaches to the evaluation of marketing management of enterprises in the context of international diversification. European journal of sustainable development, vol. 9, no. 3, pp. 349–375. https://doi.org/10.14207/ejsd.2020.v9n3p349.
7. Gornostaeva, Zh. V., Lazareva, N. V., Bugaeva, M. V., Gribova, O. V., Zibrova N. M. (2019), Directions and tools of strategic marketing management of retail trade enterprises in modern russia on the basis of quality management. International journal for quality research, vol. 13, is. 2, pp. 301–314. https://doi.org/10.24874/IJQR13.02-04.
8. Toshboyev, A. J., Mardiyev, N. M., Ziyadullayev, I. N., Azimov, R. B., Zakimov, A. M. (2020), Assessment of the competitiveness of agricultural production enterprises. IOP Conference Series: Materials Science and Engineering, vol. 919, 042006. https:// doi.org/10.1088/1757-899X/919/4/042006.
9. Phillips, J. C. and Peterson, H. C. (2007), Strategic marketing decisions for organic agricultural producers. International food and agribusiness management, vol. 10, is. 1, pp. 100–114.
10. Mamouni Limnios, E. Schilizzi, S. G. M., Burton, M., Ong, A. and Hynes, N. (2016), Willingness to pay for product ecological footprint: organic vs non-organic consumers. Technological forecasting and social change, vol. 111, pp. 338–348. https://doi.org/10.1016/j.techfore.2016.05.009.
11. Denver, S. and Christensen, T. (2014), Consumers’ grouping of organic and conventional food products-implications for the marketing of organics. Journal of food products marketing, vol. 20, is. 4, pp. 408–428. https://doi.org/10.1080/10454446.2013.807404.
12. Tsai, H.-H., Cheng, M.-J., Hung, S.-W., He, D.-S. and Wang, W.-S. (2015), A study of organic food consumption behavior using the decomposed theory of planned behavior. 2015 Portland International Conference on Management of Engineering and Technology (PICMET), pp. 2509–2515. https://doi.org/10.1109/PICMET.2015.7273060.
13. Sobocińska, M., Mazurek-Łopacińska, K., Skowron, S., Graczyk, A. and Kociszewski, K. (2021), The role of marketing in shaping the development of the market of organic farming products in Poland. Sustainability, vol. 13 (1), 130, рр. 1–20. https://doi.org/10.3390/su13010130.
14. Moroz, J., Tsal-Tsalko, J. and Chaikin, O. (2018), Organizational and management fundamentals of ukraine organic production. Management theory and studies for rural business and infrastructure development, vol. 40, is. 2, pp. 232–242. https://doi.org/10.15544/mts.2018.22.
15. Penkova, O. H., Kharenko, A. O., Lementovska, V. A., Sokovnina, D. M. and Kyryliuk, І. M. (2018), Organization and effectiveness of marketing management of agricultural commodity producers under noncooperative marketing: the experience of Ukraine. Problems and perspectives in management, vol. 16, is. 4, pp. 13–29. https://doi.org/10.21511/ppm.16(4).2018.02.
16. The Verkhovna Rada of Ukraine (2018), The Law of Ukraine «On the basic principles and requirements for organic production, circulation and labeling of organic products», available at: https://zakon.rada.gov.ua/laws/show/2496-19#Text.
17. Federation of Organic Movement of Ukraine (2020), available at: http://organic.com.ua.
18. Organic UА (2020), Organic production: has a chance to overcome hunger and global warming? available at: http://organic.ua/uk/component/content/article/11-flashnews/3075-organichne-vyrobnyctvo-maje-shans-podolaty-golod-i-globalne-poteplinnja.
19. Yakubiv, V. M. (2013), Development of organic farming in Ukraine: ecological and socioeconomic effects. Ekonomika APK, no. 11. pp. 27–32.
20. Maslovska, L. Ts. and Savchuk, V. A. (2015), Conceptual and methodological substantiation of the development of organic production in Ukraine. Innovative economy, vol. 4, pp. 164–172.
21. Information and analytical portal of agro-industrial complex (2020), available at: https://agro.me.gov.ua.
22. FIBL & IFOAM – organic international (2020), The world of organic agriculture. Statistics & emerging trends 2020, available at: https://www.fibl.org/fileadmin/documents/shop/5011-organic-world-2020.pdf.
23. Shevchuk, H. M. (2011), Ecological and economic substantiation of organic agricultural production (on the example of Rivne region). Marketing and management of innovations, no. 4, vol. І, pp. 241–251.
Published
2021-09-20
How to Cite
Balanovska, T., Gogulya, O., Dramaretska, K., Voskolupov, V., & Holik, V. (2021). Using marketing management to ensure competitiveness of agricultural enterprises. Agricultural and Resource Economics: International Scientific E-Journal, 7(3), 142-161. https://doi.org/10.51599/are.2021.07.03.09
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