Regional development of wine tourism in the context of climate change: the experience of the Odesa region
Abstract
Purpose. The purpose of the article is to assess the specificity of regional development of wine tourism in the context of climate change and globalisation, as well as to determine the components of its promotion in Odesa region.
Methodology / approach. To analyse the state of the viticulture and winemaking industry in Ukraine, the official statistics data and database of the vineyard Cadastre in Ukraine are used. Calculations of agroclimatic resources indicators for Odesa region territory are carried out under two scenarios until 2050. The research uses a systematic approach, namely the abstract-logical method and analytical deduction, as well as trend and cluster analysis.
Results. The state of the viticulture and winemaking industry of Ukraine and Odesa region is analysed. It is found that 64.9 % of Ukraine’s grape plantations are located in Odesa region, of which 63.2 % are plantations of technical varieties. The share of the region in the area of varieties of new selection is 61.8 %, including technical varieties – 51.9 %, which indicates the development of the potential of the region in the direction of wine tourism with the presentation of exclusive local wines, which is a positive factor. There is a clear increase in the trend of the air temperatures sum, a slight decrease in the trend of the precipitation amount and a tendency to a more significant increase in the average minimum temperature in the central parts of the Odesa region for the period from 1991 to 2020. Calculations of agroclimatic resources for the territory of Odesa region under two scenarios until 2050 are carried out. The business model of a small wine tourism enterprise using the CANVAS matrix is developed. The components of management of the wine tourism regional development are substantiated and its directions are systematically determined in the context of the post-war reconstruction of Ukraine.
Originality / scientific novelty. For the first time, based on the forecast calculations of agroclimatic resources for the territory of Odesa region under scenarios A1B and A2 by 2050, the article demonstrates changes that require newly selected varieties to be resistant to higher temperatures and reduced precipitation, as well as increased resistance to diseases and pests. For the first time, the components of the tourist potential of the Odesa region are identified, which include the possibility of developing sustainable viticulture in the context of climate change due to its innovative provision, primarily through the use of a number of new resistant varieties.
Practical value / implications. Taking into account climate change and globalisation determines the activities of small viticulture and winemaking enterprises. This allows enterprises to adapt to new conditions and increase resistance to negative impacts. Taking into account the production, aesthetic and entertainment aspects of activities in the field of wine tourism allows enterprises to create a holistic tourism product for Odesa region.
References
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REFERENCES
Petrov, K. (2022). Trends in regional development of the wine industry in Bulgaria. Journal of Management Sciences and Application, 1, 64–79. Available at: https://www.jomsa.science/index.php/jomsa/article/view/26.
Correia, R., & Brito, C. (2016). Wine tourism and regional development. In M. Peris-Ortiz, M. Del Río Rama, C. Rueda-Armengot (Eds), Wine and Tourism (pp. 27–39). Cham, Springer. https://doi.org/10.1007/978-3-319-18857-7_3.
Kutateladze, R., Kobilianidze, T., & Kochiamazashvili, L. (2021). Wine tourism as a mechanism for rural and regional development of Georgia. Agricultural Economics and Rural Development, 18(1), 17–29. Available at: http://www.eadr.ro/RePEc/iag/iag_pdf/AERD2101_17-29.pdf.
Nedelсu, A., Privitera, D., Ivona, A., & Ganusceac, A. (2019). Wine tourism as a vector of local and regional development. Case study Prahova county. 3rd International Thematic Monograph – Thematic Proceedings “Modern Management Tools and Economy of Tourism Sector in Present Era” (pp. 341–357). Belgrade. https://doi.org/10.31410/tmt.2018.341.
Rice, M. (2023). Comparative advantage, specialized viticulture, and the economic development of Gallia Narbonensis. Journal of Roman Archaeology, 36(2), 261–299. https://doi.org/10.1017/S1047759423000508.
Cantafio, G., & Parisi, L. (2021). Micro-Wineries as drivers for local economic development and innovation in lagging areas. Wine Economics and Policy, 10(1), 23–32. https://doi.org/10.36253/wep-8194.
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Swaminathan, A. (1995). The proliferation of specialist organizations in the American wine industry, 1941–1990. Administrative Science Quarterly, 40(4), 653–680. https://doi.org/10.2307/2393757.
OECD/European Union (2015). The missing entrepreneurs 2015: policies for self-employment and entrepreneurship. Paris, OECD Publishing. https://doi.org/10.1787/9789264226418-en.
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Wolkovich, E. M., Burge, D. O., Walker, M. A., & Nicholas, K. A. (2017). Phenological diversity provides opportunities for climate change adaptation in winegrapes. Journal of Ecology, 105(4), 905–912. https://doi.org/10.1111/1365-2745.12786.
Bavaresco, L. (2019). Impact of grapevine breeding for disease resistance on the global wine industry. Acta Horticulturae, 1248, 7–14. https://doi.org/10.17660/ActaHortic.2019.1248.2.
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Anderson, K., & Nelgen, S. (2021). Internationalization, premiumization and diversity of the world’s winegrape varieties. Journal of Wine Research, 32(4), 247–261. https://doi.org/10.1080/09571264.2021.2012444.
Farreras, V., & Abraham, L. (2020). Valuation of viticultural adaptation to climate change in vineyards: a discrete choice experiment to prioritize trade-offs perceived by citizens. Wine Economics and Policy, 9(2), 99–112. https://doi.org/10.36253/web-9823.
Sellers-Rubio, R., & Nicolau-Gonzalbez, J. L. (2016). Estimating the willingness to pay for a sustain able wine using a Heckit model. Wine Economics and Policy, 5(2), 96–104. https://doi.org/10.1016/j.wep.2016.09.002.
Lanfranchi, M., Schimmenti, E., Campolo, M. G., & Giannetto, C. (2019). The willingness to pay of Sicilian consumers for a wine obtained with sustainable production method: an estimate through an ordered probit sample-selection model. Wine Economics and Policy, 8(2), 203–215. https://doi.org/10.1016/j.wep.2019.11.001.
Pomarici, E. Asioli, D., Vecchio, R., & Næs, T. (2018). Young consumers’ preferences for water-saving wines: an experimental study. Wine Economics and Policy, 7(1), 65–76. https://doi.org/10.1016/j.wep.2018.02.002.
Jones, G., White, M., Cooper, O., & Stormann, K. (2005). Climate change and global wine quality. Climatic Change, 73(3), 319–343. https://doi.org/10.1007/s10584-005-4704-2.
Garcia de Cortazar, I., & Seguin, B. (2005). Climate warming: consequences for viticulture and the notion of “terroirs” in Europe. Acta Horticulturae, 689, 61–70. https://doi.org/10.17660/ActaHortic.2005.689.3.
Cook, B., & Wolkovich, E. (2016). Climate change decouples drought from early wine grape harvests in France. Nature Climate Change, 6, 715–719. https://do.org/10.1038/nclimate2960.
Parker, A., García de Cortázar-Atauri, I., Chuine, I., & Barbeau, G. (2013). Classification of varieties for their timing of flowering and véraison using a modelling approach: a case study for the grapevine species Vitis vinifera L. Agricultural and Forest Meteorology, 180, 249–264. https://doi.org/10.1016/j.agrformet.2013.06.005.
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Haddad, E., Aroca, P., Jano, P., Rocha, A., & Pimenta, B. (2020). A bad year? Climate variability and wine industry in Chilie. Wine Economic and Policy, 9(2), 23–25. https://doi.org/10.36253/web-7665.
Oczkowski, E. (2016). Hedonic wine price functions with different prices. Australian Journal of Agricultural and Resource Economics, 60(2), 196–211. https://doi.org/10.1111/1467-8489.12112.
Santos, V., Ramos, P., Almeida, N., & Santos-Pavon, E. (2019). Wine and wine tourism experience: a theoretical and conceptual review. Worldwide Hospitality and Tourism Themes, 11(6), 718–730. https://doi.org/10.1108/WHATT-09-2019-0053.
Galati, A., Crescimanno, M., Rossi, M., Farruggia, D., & Tinervia, S. (2014). The determinants affecting the internationalization of the Italian SMEs producing sparkling wines: an empirical study on the RBV of the firms. International Journal of Globalisation and Small Business, 6(2), 100–118. https://doi.org/10.1504/IJGSB.2014.066463.
Quadri-Felitti, D., & Fiore, A. M. (2012). Experience economy constructs as a framework for understanding wine tourism. Journal of Vacation Marketing, 18(1), 3–15. https://doi.org/10.1177/1356766711432222.
Ottenbacher, M., & Harrington, R. J. (2008). The culinary innovation process: a study of Michelin-starred chefs. Journal of Culinary Science and Technology, 5(4), 9–35. https://doi.org/10.1300/J385v05n04_02.
Getz, D., & Brown, G. (2006). Critical success factors for wine tourism regions: a demand analysis. Tourism Management, 27(1), 146–158. https://doi.org/10.1016/j.tourman.2004.08.002.
Karagianni, D., & Metaxas, T. (2020). Sustainable wine tourism development: case studies from the Greek region of Peloponnese. Sustainability, 12(12), 5223. https://doi.org/10.3390/su12125223.
Arcese, G., Valeri, M., Poponi, S., & Elmo, G. C. (2020). Innovative drivers for family business models in tourism. Journal of Family Business Management, 11(4), 402–422. https://doi.org/10.1108/JFBM-05-2020-0043.
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